campaigns
Digital campaigns allow pharmaceutical companies to maintain regular contact with physicians and provide them with up-to-date product information, helping increase sales and strengthen brand trust.
After a visit, the meeting results are analyzed, including the physician's interest in the product and any objections or questions.
Meeting results analysis
The next steps are defined based on the meeting results. For example, if the physician showed strong interest, a series of emails with additional product information is planned. If there were objections, emails addressing those objections are prepared.
Strategy development
Emails are sent according to the strategy developed. It is important to make sure emails are sent at the right time and match the physician's interests.
Sending emails
Email copy is written and delivery formats are chosen (email, SMS). Messages should be personalized and contain useful information for the physician.
Content creation
Responses to the emails are analyzed, including opens, link clicks, and replies.
Response monitoring
If the response to the emails was weak, the strategy is adjusted. The email content may be changed or a different communication channel chosen.
Strategy adjustment
Interface shown in English for illustration.
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